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The artist donates his £25k prize award winnings to grassroots live spaces

The singer receiving his trophy in the North East
The musician was awarded the honor in October in the North East

The artist has donated the entirety of his £25k Mercury Prize winnings to the MVT, which operates to preserve the UK's grassroots music venues.

The star was given the prize on 16 October as his new release People Watching was declared the best record of the last 12 months.

Fender has chosen to donate the funds to the MVT, in acknowledgment of the essential function grassroots venues had in his beginning days.

"I personally would not have achieved what I am doing today if it weren't for all the performances I performed around the area, and elsewhere, when I was just getting going," stated the artist. "These locations are legendary, but they are struggling."

Since the start of 2023, over 150 of these locations have ceased operations – roughly one-sixth of the entire UK sector.

In the last year, major artists such as Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all backed the MVT in its initiatives to keep the scene afloat, by applying a small levy to their ticket costs, which benefits local stages.

Sam Fender also participated, raising over £100k on his live tour to assist thirty-eight local spots across the UK.

These funds assisted venues that were facing possible closure due to difficulties arising from floods, blazes and family tragedies, as well as regulatory hurdles, conflicts and neighbor objections.

Some locations obtained funding support in upgrading amenities and technical equipment that positively impacted artists and audiences.

"The notion that funds from performances in major spaces supports the independent spots, where it begins for artists like me, is just logical," Sam Fender has commented.

The band Pulp in concert
The group are one of the many acts who donated their honor prize money to non-profits

Fender is among several artists to contribute his honor winnings to charitable organizations.

When the band received the trophy in the mid-90s for their album the album, vocalist Jarvis Cocker announced that the band would donate their winnings to the organization War Child.

In 2002, musician she divided her award among a few good causes, such as the children's charity and a Sickle Cell organization.

"Additionally, I donated a £1,000 to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was a child and they needed new equipment," she explained to outlets.

Two years ago, Ezra Collective gave their funds to the local youth club that nurtured their group, alongside other grassroots music organisations.

Also 1994 winners the group contributed their award to a multiple sclerosis charity after a close contact was found to have the condition.

"Receiving the award was ample," remarked vocalist the singer. "The money was the bonus but we could do without the extra, because we had the cake. So our victory impacted somebody else's life."

Recently, the MVT announced it had protected several small stages in the South East, by bringing them into public stewardship.

The first in that area and The Croft in Bristol were acquired under the community ownership scheme, which is supported by a national body and music fans who buy "ownership units" in the properties.

The writer

Lydia Anderson

AI researcher and tech writer specializing in machine learning applications and digital transformation trends.

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